Discover the development process for services as well as B2B vs. Learn about the scalability of products versus services. Module 19: Product Management for Services Companies Specifically, address the relationship between the product manager and the engineering team, outbound relationships (sales organizations and customers), and finally, executive leadership.
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Learn how to manage different relationships as a product manager. Module 18: Managing Stakeholder Relationships Additionally, this module will cover an overview of popular platforms and tool providers, such as RStudio and KNIME. Understand how Python can be used to read, filter, combine and aggregate data in order to communicate efficiently with your data science team. Gain a basic understanding of Python and how it’s being used across industries and job functions. Module 17: Overview of Data Analytics Tools for Product Managers Learn the definitions and fundamentals of analytics and AI/ML along with AI/ML platforms, tools and types of analytics - descriptive, predictive and prescriptive. Module 16: AI and ML for Product Managers Learn how to develop the growth hacker mindset, skills, strategies, process and best practices. Learn how to manage product line extensions, product line pruning and product sunsetting. Module 14: Managing Product Evolution and Growthĭiscover how a company might grow product sales through customer development, market development and demand expansion. Manage strategic partnerships and strategies for ecosystem development and growth. Module 13: Managing the Partner EcosystemĪddress the definition and creation of the "whole offer"- the Make, Buy, or Ally decisions. Additionally, identify the hidden benefits of impactful written communications, running efficient meetings and dealing with difficult situations. Receive an overview of internal and external communication, discover the fundamentals of storytelling, learn to give effective product presentations and demos. Module 12: Business Communication for Product Managers Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and messaging and product launch planning. Link business strategy to product development, product roadmaps and types of roadmaps, roadmapping tools, and product portfolio management.ĭiscover the importance of prototyping, rapid prototyping, types of prototypes (Alpha, Beta, Pilot), types of prototype artifacts, wireframing, 3D printing and best practices in prototyping. Module 9: Product Planning and Roadmapping Learn the fundamentals of UX design, conceptual design, interaction design, virtual design, and the design sprint.Įxplore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), principles of Scrum/Agile team structures, Scaled Agile Framework (SAFe 5.0) and transitioning to Agile. Module 7: UI/UX Design for Product Managers Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn), NPV (Net Present Value), IRR (Internal Rate of Return) analysis, Product Profitability Analysis and Product Pricing. Module 6: Financial Analysis for Product Managers Learn the definition and importance of business models, business model taxonomy - Freemium, SaaS and marketplace models and equip yourself to choose the right business model for your product. Learn about creating the Discovery Hypothesis, Product/Market Fit, MVP Framework user stories, epics and themes and address the Agile requirements document. Module 4: Product Discovery and Requirements Definition
Learn how to define and find product opportunities, Jobs-to-be-Done (JTBD) Framework and assessing opportunities using the Real/Win/Worth Framework. Module 3: Analyzing Product Opportunities ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc.) and move from insights to action. Learn about the nature, sources, and tools of customer insights (e.g. Module 2: Customer Insights for Product Innovation Additionally, understand why products matter the product vision, mission and strategy problems versus products and managing products as a business. Learn what you need to succeed in this role and what makes an outstanding product manager. Learn what a product manager (PM) does, and how the role varies across industries, company size and format (B2B and B2C).
Module 1: Introduction to Product Management The program consists of 20 modules to make sure you are you are ready to advance your career in product management.
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